品牌進化Sampoerna A 1
Sampoerna A（最著名的品項為 Sampoerna A Mild）是由印尼歷史最悠久、規模最大的菸草公司之一 PT HM Sampoerna Tbk 於 1989 年 10 月 推出的旗艦品牌。該公司最初由華裔移民林生地（Liem Seeng Tee）於 1913 年創立。在 1980 年代以前，印尼傳統的「丁香菸」（Kretek）多為高焦油、高尼古丁且靠手工捲製，口感極為濃烈。Sampoerna A 的誕生帶來了革命性的突破，它是印尼市場上第一款機器製造的「低焦油、低尼古丁」（LTLN）丁香菸。2005 年，全球菸草巨頭菲利普莫里斯國際 (Philip Morris International, PMI) 收購了 Sampoerna 公司的多數股權，使其國際化背景進一步加強。 Sampoerna A (most famously known as Sampoerna A Mild) is the flagship brand launched in October 1989 by PT HM Sampoerna Tbk, one of Indonesia's oldest and largest tobacco companies. The company was originally founded in 1913 by Chinese immigrant Liem Seeng Tee. Before the 1980s, traditional Indonesian clove cigarettes ("Kretek") were typically high-tar, high-nicotine, hand-rolled, and extremely heavy in taste. The introduction of Sampoerna A was a revolutionary breakthrough, as it was the first machine-made, "Low Tar Low Nicotine" (LTLN) kretek in the Indonesian market. In 2005, the global tobacco giant Philip Morris Int...
