品牌進化 Caster 1

Caster（卡斯特）香菸是一個源自日本的香菸品牌，最早由日本煙草公司（Japan Tobacco Inc., JT）推出。該品牌最初誕生於1970年代，主打柔和、順口的口感，並強調香氣與抽吸體驗的平衡。Caster 通常使用優質煙草，並配合奶香或香草等特色風味，因此深受喜歡溫和口感的吸菸者喜愛。在市場定位方面，Caster 被定位為一個「柔順系」的中高級香菸品牌，主要吸引對口味與香氣有特別偏好的消費族群，特別是在日本本地以及亞洲市場中，有不少忠實用戶。該品牌在包裝設計上簡潔雅緻，呈現出溫和、沉穩的風格。Caster 主要銷售於日本本國市場，但在台灣、韓國、香港、部分東南亞國家也曾有販售紀錄。不過隨著近年來日本煙草公司品牌整併，Caster系列部分產品已併入 Mevius 等其他主力品牌之中。

Caster is a Japanese cigarette brand originally launched by Japan Tobacco Inc. (JT) in the 1970s. It was designed to offer a smooth, mild smoking experience with a focus on aroma and balance. Known for incorporating flavors like vanilla or creamy notes, Caster gained popularity among smokers who preferred a gentler taste. Caster was marketed as a mild and refined premium brand, appealing to consumers who value subtle flavor and smoothness. Its clean and elegant packaging design reflected a calm, understated image, targeting mature and taste-conscious smokers. Caster was primarily sold in Japan, but it was also available in other Asian markets such as Taiwan, South Korea, Hong Kong, and parts of Southeast Asia. In recent years, however, many Caster products have been discontinued or integrated into other JT brands like Mevius, as part of a brand consolidation strategy.