品牌進化 Prima 1

 

Прима (Prima) 是一個源自蘇聯時代的俄羅斯香菸品牌。它的名字在俄語中意為「第一」，通常以其樸實無華的包裝和親民的價格而聞名。Прима 的歷史可以追溯到蘇聯時期，當時它是蘇聯菸草工業的主要產品之一。在計劃經濟體系下，Прима 的生產旨在滿足大眾市場的需求，因此它被設計成一種簡單、便宜且廣泛供應的香菸。Прима 的市場定位非常明確：它是一款大眾化、平價的香菸。它的主要目標客群是價格敏感的消費者，尤其是俄羅斯和東歐國家的藍領階級和老年菸民。Прима 的銷售主要集中在俄羅斯、白俄羅斯、烏克蘭等前蘇聯國家。在這些地區，Прима 是一種隨處可見的平價菸品，在當地的雜貨店、報攤和菸酒專賣店都能買到。

Прима (Prima) is a Russian cigarette brand that originated during the Soviet era. Its name means "First" in Russian, and it's well-known for its simple packaging and affordable price. The history of Прима dates back to the Soviet era, when it was one of the main products of the Soviet tobacco industry. Under the planned economy, Прима was designed to meet the needs of the mass market, making it a simple, inexpensive, and widely available cigarette. The market positioning of Прима is very clear: it is a mass-market, value-priced cigarette. Its main target audience is price-sensitive consumers, especially blue-collar workers and older smokers in Russia and Eastern European countries. The sales of Прима are primarily concentrated in former Soviet Union countries such as Russia, Belarus, and Ukraine. In these regions, Прима is a ubiquitous, affordable tobacco product available at local grocery stores, kiosks, and tobacco shops.