品牌進化 Pall Mall 1

Pall Mall香菸品牌於1899年在美國創立，現由英美菸草公司持有。其品牌英文名稱Pall Mall其實是英國倫敦的一條大街。Pall Mall在早期以高品質的香菸聞名，並以「Wherever Particular People Congregate」（凡有挑剔人士聚集的地方）作為口號。在1960年代，Pall Mall曾是美國最暢銷的香菸品牌。Pall Mall目前的市場定位為平價香菸，主要面向經濟型消費族群。其產品在全球70多個國家和地區銷售，包括美國、英國、加拿大、澳洲、紐西蘭、香港、台灣等。

Pall Mall is a brand of cigarettes that was first introduced in the United Kingdom in 1899. It is currently owned by Imperial Tobacco Company. The brand is named after Pall Mall, a street in London. Pall Mall cigarettes were originally made with high-quality tobacco and were marketed as a premium brand. In the early 1900s, Pall Mall became one of the most popular cigarette brands in the United Kingdom. The brand was also introduced to the United States in 1910 and quickly became popular there as well. Pall Mall's popularity continued to grow in the mid-20th century. In the 1960s, Pall Mall was the best-selling cigarette brand in the United States. The brand's success was due in part to its advertising campaigns, which featured celebrities such as Bob Hope and Bing Crosby. Pall Mall's popularity began to decline in the 1970s as concerns about the health risks of smoking grew. However, the brand remains one of the most popular cigarette brands in the world. Pall Mall cigarettes are sold in over 70 countries, including the United States, the United Kingdom, Canada, Australia, New Zealand, and Hong Kong, Taiwan.