品牌進化 Rothmans 1

 Rothmans香菸品牌創立於1890年，由英國商人Martin Rothman在倫敦創立。Rothmans最初是一家菸草貿易公司，後來開始生產自己的香菸品牌。Rothmans香菸在20世紀初迅速發展，成為英國最受歡迎的香菸品牌之一。1920年代，Rothmans開始擴展海外市場，在歐洲、亞洲和非洲等地設立了分公司。

1950年代，Rothmans推出了Rothmans King Size香菸，這是世界上第一款長香菸。Rothmans King Size香菸的推出取得了巨大的成功，使其成為全球最暢銷的香菸品牌之一。 1970年代，Rothmans開始收購其他香菸公司，擴大了其全球業務。1980年代，Rothmans收購了英國菸草公司Carreras Rothmans，成為英國最大的香菸生產商。1990年代，Rothmans被英國菸草公司Imperial Tobacco收購。 Rothmans香菸的市場定位是高端香菸品牌。Rothmans香菸的價格通常高於其他香菸品牌，其目標客戶群是中高收入人群。Rothmans香菸在全球100多個國家和地區銷售。Rothmans香菸的主要市場在歐洲、亞洲和非洲。

The Rothmans cigarette brand was founded in 1890 by British businessman Martin Rothman in London. Rothmans was initially a tobacco trading company before starting to produce its own cigarette brands. Rothmans cigarettes grew rapidly in the early 20th century, becoming one of the most popular cigarette brands in the United Kingdom. In the 1920s, Rothmans began to expand into overseas markets, establishing branches in Europe, Asia, and Africa. 

In the 1950s, Rothmans introduced Rothmans King Size cigarettes, the world's first king-size cigarette. The launch of Rothmans King Size cigarettes was a huge success, making it one of the best-selling cigarette brands in the world. In the 1970s, Rothmans began to acquire other cigarette companies, expanding its global business. In the 1980s, Rothmans acquired the British tobacco company Carreras Rothmans, becoming the largest cigarette producer in the United Kingdom. In the 1990s, Rothmans was acquired by the British tobacco company Imperial Tobacco.

Rothmans cigarettes are positioned as a premium cigarette brand. The price of Rothmans cigarettes is usually higher than other cigarette brands, and its target customer group is middle- and high-income people.

Rothmans cigarettes are sold in over 100 countries and regions around the world. The main markets for Rothmans cigarettes are in Europe, Asia, and Africa.