品牌進化 West 1

West香菸品牌於1898年在美國創立，現由雷諾美國菸草公司（R.J. Reynolds Tobacco Company）持有。1966年，雷諾美國菸草公司推出了Wset濾嘴香菸，並將其定位為高檔香菸品牌。West濾嘴香菸迅速獲得了成功，並成為West品牌的主力產品。

1990年代，隨著低焦油、低尼古丁香菸的流行，West推出了多款低焦油、低尼古丁產品。這些產品的推出幫助WEST品牌保持了市場競爭力。目前，West香菸的市場定位為大眾香菸，主要面向中低收入消費族群。其產品在全球100多個國家和地區銷售，包括美國、加拿大、歐洲、亞洲等。

West cigarettes were first introduced in the United States in 1898 by R.J. Reynolds Tobacco Company. In 1966, R.J. Reynolds introduced West filter cigarettes and repositioned the brand as an upscale cigarette. West filter cigarettes were quickly successful and became the main product for the West brand.

In the 1990s, as low-tar and low-nicotine cigarettes became popular, West introduced several low-tar and low-nicotine products. These products helped the West brand maintain its competitiveness in the market. Today, West cigarettes are positioned as a value-for-money brand, primarily targeting middle- and lower-income consumers. The brand's products are sold in over 100 countries and regions around the world, including the United States, Canada, Europe, and Asia.