品牌進化 Lark 1

Lark（樂客）香菸是源自美國的一個知名香菸品牌，最早由美國煙草公司（American Tobacco Company）於1963年推出。Lark以其創新的「活性碳過濾器」技術著稱，這種設計旨在改善吸煙口感並降低刺激性，因此受到部分消費者的青睞。

在市場定位上，Lark主要針對中高端市場，吸引注重香菸口感、過濾效果與品質的成年消費者。品牌形象偏向成熟穩重且帶有一點科技創新的感覺，並且透過簡潔又具有識別度的紅色包裝增強品牌記憶點。

Lark香菸在全球多個地區都有銷售，包括日本、台灣、東南亞國家、中東地區，以及部分歐洲和南美市場。特別是在日本，Lark的市場表現相當出色，並且推出了多種版本以符合不同消費者口味的需求

Lark is a well-known cigarette brand originating from the United States, first introduced by the American Tobacco Company in 1963. Lark became famous for its innovative "charcoal filter" technology, designed to improve the smoking experience by reducing harshness and providing a smoother taste.

In terms of market positioning, Lark targets the mid-to-high-end segment, appealing to adult consumers who value quality, smoother flavor, and a more refined smoking experience. The brand image is mature and slightly innovative, with its distinctive red packaging enhancing its brand recognition.

Lark cigarettes are sold in many regions around the world, including Japan, Taiwan, Southeast Asian countries, the Middle East, and parts of Europe and South America. In particular, Lark has been very successful in Japan, where it offers various product versions to meet different consumer preferences.