品牌進化 More 1

More 香菸是由美國R.J. Reynolds於1974年推出的品牌，最初是為了提供一種外觀更時尚、與眾不同的香菸產品。More 的特徵是煙支較長、較細，外包裝與煙紙多為深棕色，看起來更具獨特性與現代感。在市場定位上，More 香菸主要針對尋求個性化與時尚風格的消費者，尤其受到部分女性與講究品味的吸菸者歡迎。其煙支設計與包裝風格與傳統香菸有明顯區別，強調「不同凡響」的品牌形象。More 香菸曾在美國本土市場受到矚目，後來更在國際市場（尤其是亞洲和東歐）獲得穩定的銷售，如日本、俄羅斯、土耳其、菲律賓、韓國等地皆可見其產品。

More is a cigarette brand introduced by R.J. Reynolds in 1974 in the United States. It was originally designed to offer a distinctive and stylish alternative to traditional cigarettes. More is known for its longer and slimmer design, with a dark brown paper wrapper and elegant packaging that sets it apart visually.

In terms of market positioning, More targets consumers who seek a unique, fashionable, and sophisticated smoking experience. It has traditionally appealed to style-conscious smokers, including many female consumers, due to its sleek look and premium feel.

While initially launched in the U.S., More found more sustained success in international markets. It is especially popular in parts of Asia and Eastern Europe, including countries like Japan, South Korea, the Philippines, Turkey, and Russia.