品牌進化 Kent 1

Kent 香菸是一個歷史悠久的國際香菸品牌，最早於1952年在美國由 Lorillard Tobacco Company 推出。Kent 香菸以其當時創新的「Micronite」濾嘴而聞名，標榜更高的過濾效率，當時被視為較健康的選擇之一。後來 Lorillard 被 Reynolds American 收購，進而使 Kent 成為英美煙草公司（British American Tobacco, BAT）旗下的全球品牌之一。Kent 現在主要在亞洲（如日本、韓國、台灣、馬來西亞）、東歐（如俄羅斯、烏克蘭）、中東與部分拉丁美洲地區販售。在美國市場的能見度則已大幅下降。

Kent is a long-established international cigarette brand that was first introduced in the United States in 1952 by the Lorillard Tobacco Company. It gained popularity for its innovative"Micronite" filter, which was marketed as offering a higher level of filtration and was seen at the time as a "healthier" option. After several corporate changes, Kent is now owned and marketed globally by British American Tobacco (BAT). Today, Kent is widely sold in Asia (including Japan, South Korea, Taiwan, and Malaysia), Eastern Europe (such as Russia and Ukraine), the Middle East, and parts of Latin America. Its presence in the U.S. has significantly declined over the years.