品牌進化 Kool 1

Kool 香菸是一個源自美國的薄荷香菸品牌，最初由 Brown & Williamson 公司於1933年推出。Kool 是全球最早推出薄荷香菸的品牌之一，以其清涼口感和強烈的品牌識別度在市場上迅速獲得成功。後來，Brown & Williamson 成為英美菸草公司（British American Tobacco, BAT）的一部分，因此 Kool 現由 BAT 在全球部分市場銷售。Kool 在美國、日本、印尼、韓國、部分中東與拉丁美洲國家皆有銷售，但隨著健康法規限制及薄荷香菸禁令逐漸擴大，其市場範圍和佔有率也有所下降。在亞洲與一些發展中國家，Kool 仍維持一定的知名度。

Kool is a menthol cigarette brand that originated in the United States and was first introduced by the Brown & Williamson Tobacco Corporation in 1933. It was one of the first menthol cigarette brands to be commercially successful, known for its distinctive cool flavor and innovative use of menthol in the filter. Kool cigarettes are sold in several countries, including the United States, Japan, Indonesia, South Korea, and some markets in the Middle East and Latin America. However, due to increasing health regulations and menthol bans in various countries, Kool’s market presence has declined in recent years. Despite this, it maintains brand recognition in parts of Asia and developing countries.