品牌進化 Merit 1

Merit 是由美國菲利普·莫里斯公司（Philip Morris）於1976年推出的一個低焦油香菸品牌，最初的市場定位是針對追求「較健康選擇」的吸菸者。該品牌以「低焦油、高口感」為宣傳重點，在當時是一種創新產品，主打科技濾嘴與順口的吸菸體驗。Merit 曾在全球多個市場販售，包括美國、歐洲（如義大利、德國、西班牙）、拉丁美洲和亞洲部分地區。不過，隨著低焦油香菸受到更多公共健康審視，Merit 的市場能見度在近年逐漸減少，在部分國家已停止銷售。

Merit is a low-tar cigarette brand launched by Philip Morris in 1976. Initially marketed as a "healthier choice" for smokers, the brand focused on its "low tar, high taste" marketing strategy. At the time, it was an innovative product, featuring a technological filter and a smooth smoking experience. Merit was once sold in various markets around the world, including the United States, Europe (such as Italy, Germany, and Spain), Latin America, and parts of Asia. However, as low-tar cigarettes came under increased public health scrutiny, Merit's market visibility has gradually declined in recent years, and sales have been discontinued in some countries.