品牌進化 Long Life 1

長壽是台灣最知名且具代表性的香菸品牌，由台灣菸酒公司 (TTL)（前身為台灣省菸酒公賣局）生產。它是台灣菸草市場的龍頭品牌，承載了深厚的在地歷史與文化記憶。長壽香菸誕生於 1958 年。當時適逢總統蔣中正（蔣介石）七十二歲壽辰，公賣局特別研發這款新產品，並命名為「長壽」以示祝壽。在台灣實施菸酒專賣制度的年代，長壽香菸幾乎壟斷了市場，成為台灣男性最主要的吸菸選擇。其包裝上的傳統圖騰與「長壽」二字，象徵著吉祥與福氣。隨著 2002 年台灣加入 WTO 並廢除專賣制度，長壽品牌面臨國際品牌的競爭，但依然透過產品多樣化（如推出淡菸、涼菸系列）成功轉型，維持其市場地位

Long Life is the most famous and iconic cigarette brand in Taiwan, produced by the Taiwan Tobacco and Liquor Corporation (TTL) (formerly the Taiwan Tobacco and Wine Monopoly Bureau). It is the leading brand in the Taiwanese tobacco market and carries deep local historical and cultural significance. Long Life cigarettes were born in 1958. At that time, it coincided with the 72nd birthday of President Chiang Kai-shek. The Monopoly Bureau specifically developed this new product and named it "Long Life" (Changshou) as a birthday tribute. During the era of the tobacco and alcohol monopoly system in Taiwan, Long Life cigarettes almost monopolized the market and became the primary choice for Taiwanese male smokers. The traditional motifs and the words "Long Life" on the packaging symbolize auspiciousness and good fortune. Following Taiwan's entry into the WTO in 2002 and the abolition of the monopoly system, the brand faced competition from international brands but successfully transitioned by diversifying its product line (such as introducing lights and menthol series) to maintain its market position.