品牌進化 HB 1

HB 是德國最具知名度且最經典的香菸品牌之一，全名為 Haus Bergmann。它在德國菸草史上佔有舉足輕重的地位，曾長期蟬聯德國銷量冠軍。HB 品牌由 Haus Bergmann 菸草公司於 1932 年在德國德勒斯登 (Dresden) 創立。1955 年，該品牌被英美菸草公司 (British American Tobacco, BAT) 收購。HB 是一個高度扎根於歐洲的品牌，其影響力主要集中在德語系國家。

HB, which stands for Haus Bergmann, is one of the most famous and classic cigarette brands in Germany. It holds a significant place in German tobacco history and was the market leader in Germany for many years. The HB brand was founded in 1932 in Dresden, Germany, by the Haus Bergmann tobacco company. In 1955, the brand was acquired by British American Tobacco (BAT). HB is a brand deeply rooted in Europe, with its influence primarily concentrated in German-speaking countries.