品牌進化 Derby 1

Derby是一個源自拉丁美洲(特別以巴西為代表)的著名大眾平價香菸品牌，目前由全球菸草巨頭英美菸草(British American Tobacco, BAT)旗下的巴西 Souza Cruz 公司擁有與製造。Derby 品牌於1993 年在巴西正式推出。它的誕生主要是為了應對當時拉丁美洲經濟環境下，消費者對平價商品的強烈需求。雖然 Derby 最早是以巴西為基地的區域性品牌，但隨著英美菸草集團的全球網絡，其足跡也擴展至其他地區，曾在阿根廷、玻利維亞、智利、哥倫比亞、哥斯大黎加、瓜地馬拉、巴拉圭、祕魯及委內瑞拉等拉美國家銷售或流通。

Derby is a well-known mass-market budget cigarette brand originating from Latin America (most notably represented by Brazil), currently owned and manufactured by Souza Cruz, a subsidiary of British American Tobacco (BAT) in Brazil. The Derby brand was officially launched in Brazil in 1993. Its creation was primarily a response to the strong demand for affordable products driven by the economic conditions in Latin America at that time. Although Derby originally started as a regional brand rooted in Brazil, through the global network of the British American Tobacco group, its footprint expanded to other regions. It has been sold or distributed in Latin American countries such as Argentina, Bolivia, Chile, Colombia, Costa Rica, Guatemala, Paraguay, Peru, and Venezuela.