品牌進化 Che 1

Che(中文常稱為「切」或「切·格瓦拉」)是一個源自歐洲盧森堡的特色香菸與手捲菸品牌，目前由歐洲獨立菸草製造商 Landewyck Tobacco 擁有與生產。該品牌以其強烈的革命色彩、自然無添加的菸草概念以及極具識別度的古巴革命領袖切·格瓦拉肖像標誌而聞名。Che主要在歐洲及特定亞洲特色菸草市場流通。

Che is a distinctive cigarette and roll-your-own (RYO) tobacco brand originating from Luxembourg, currently owned and manufactured by the independent European tobacco company Landewyck Tobacco. The brand is known for its bold revolutionary theme, natural additive-free tobacco concept, and iconic logo featuring the portrait of Cuban revolutionary leader Che Guevara. Che circulates primarily across European markets and select specialty Asian tobacco retailers.